A Strong Foundation

Proper preparation generates maximum results.

Our first step is to gather and analyze primary and secondary research around the market, the target audience, the competition, and your current positioning. Then in a two hour executive workshop, we develop both distinct positioning and motivating messages. We interview your executives to bring these messages alive through stories which serve as memorable proof points. And we test them with industry influencers to make sure they have resonance, before incorporating them into all communication materials. Our classroom and studio media training provide instruction and video playback analysis for immediate improvement of your message delivery, assuring consistency among all spokespeople.

  • Focus groups
  • Quantitative and qualitative online research
  • Key influencers, and partners
  • Daily or weekly competitive news compilation and analysis
  • Comprehensive secondary research
  • Social media auditing, analysis, and behavioral triggers
  • Clarify!™ Messaging and Positioning Workshop
  • Message testing
  • Clarity!™ Personal Media and Presentation Coaching
  • Press materials and presentation development

 




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