Measuring Success

Everyone needs to know their return on investment. Needs to know if their communications program is producing results year after year. Success isn't a matter of "I'll know it when I see it". It has to be based on facts. Here is what we use to determine those facts.

  • Quarterly goal setting
  • Message clarity, frequency, and impact analysis
  • Share of voice measurement
  • Online presence and impact evaluation
  • Attitude and awareness research
  • Review of lead generation and website activity